Source:HIKING(BINZHOU) INTERNATIONAL TRADING SERVICE CO.,LTD AddTime:2014/12/16 10:15:30
Mickey network CEO Ma Qiang said, cosmetics business melee is inevitable
Electronic commerce is in the China shuffle stirring moment, where the vertical type B2C electric like in the wind in the eyes of the general, the rapid rise in not be outside the focus of relative calm, which has the B2C cosmetics performance more worth seeing. Nowadays, in the field of cosmetics B2C, Lasafo, Jumei Youpin, Mickey network, every net "four family" has formed a camp, and is the two or three line counterparts more thrown farther.
Cosmetics B2C huge market
According to Ai Rui released "2009-2010 years Chinese online shopping industry development report" shows, China has become the world's third largest cosmetics consumer market. In the background of the network shopping environment is becoming increasingly mature, cosmetics online shopping accounted for more than 10% breakthrough point the day and await for it.
Although the outcome of market pattern B2C cosmetics is undetermined, but occupy the first camp companies already in development mode appeared to split up, one is based on the Lasafo, every day on behalf of the old cosmetics B2C enterprises, these enterprises in the beginning of the creation of the B2C located in cosmetics. Another kind is by Mickey network, Jumei Youpin as the representative of the emerging group purchase website, after product comparison and strategy after the revaluation, the final transformation for B2C cosmetics.
The two route four big family
Lasafo by famous host Li Jing was founded in 2008, and gradually formed a "to the program content to support the development of own brand and retail" business model, the site collection "shop + it + community" as a body, and the Sequoia Capital Shen Napeng investment, now has 3200000 registered users, expected sales this year will break through 1000000000 yuan. But was founded as early as 1999 day network, recently and Tencent reached an exclusive cooperation beauty category, according to the daily net CEO Zhang Jianxiu revealed that at present the day order peak reached 10000 single, sales this year is expected to also will reach 1000000000 yuan.
Another route, with last year the group purchase mode is popular quickly jump red Mickey network and poly beauty is superior. Industry pointed out that the two in the operation style is obviously different, perhaps with the two founders of the background, poly beauty is superior compared to star entrepreneurial team returnees background, Mickey network founding team grassroots deep breath. Therefore, poly beauty is superior operating style full of high-profile, entertainment marketing traces of heavy, and Mickey network almost never played any online and offline advertising, but thanks to a series of sites in their creative marketing mode based on the rapid rise.
Mickey network and poly beauty is superior in the obtained huge registered users, jumped out of the group to buy the "Red Sea", decisive thorough transformation for the professional cosmetics B2C. This unit from the group buys a website and transformation of the new force, give lasafo, every network of these become first mover advantage of the old B2C is to bring no small pressure. In the comprehensive transformation of the B2C, Mickey network and the U. s.priority products are full in Happy Valley enclosure, loot market share, began formal PK and lasafo, every net in the frontal battlefield.
In view of the current development situation and future trend of the cosmetics business, points out that Mickey network CEO Ma Qiang interview, cosmetics business melee is inevitable, some full of fake websites are gradually out and out, inside the industry the same behavior for market and users have to fight, however, compared to the Beijing east the store a large volume of business giants, cosmetics business is still in a muffled fortune forward, in the low-key stage. Although the cosmetic B2C industry also failed to achieve profitability, but the amount of loss is in the controllable range, and cosmetic B2C industry is still very young, the whole market is still great room for growth, the future development of the road is worth looking forward to.
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