Source:HIKING(BINZHOU) INTERNATIONAL TRADING SERVICE CO.,LTD AddTime:2014/12/16 10:33:51
Since the "five one" golden week cancellation, the new increase in the Ching Ming Festival holidays, preliminary show consumption pattern of household appliances brand new. In the meantime, the whole category of household electrical appliances including air-conditioning, color TV, ice wash and 3C consumer electronics, rushing the high amount, after the Spring Festival this year after the formation of the first sales peak.
The traditional home appliances become the preferred
Reportedly, the new holiday adjustment, many consumers will break the original consumption habit, each big business for this purpose are well prepared, for the home appliance chain retail businesses, is this as "five one", "eleven" as an important holiday treat. Tianjin Su Ning, general manager Yao Kai introduced, the new holiday adjustment not only changed the characteristics of the market of holiday economy, at the same time for merchants both trial and opportunities. After nearly ten years of accumulation, the importance of golden week effect for home appliance manufacturers have been self-evident. A new listing promotion, such as a series of activities tend to be concentrated release in the golden week, the birth of household appliances blowout during peak consumption also.
Investigation shows, three days of the Qingming Festival, give up travel consumers will opt for the more traditional shopping as the main way of leisure holiday, home appliance stores will also become the preferred shopping place their. In addition, the Ching Ming Festival special background, inspired home groups in the refrigerator, air conditioner, washing machine, TV, living appliances and other traditional home appliance purchase demand. It appears from the sales of two days before the Qingming Festival, this year's three day holiday, the traditional home appliances category sales growth is expected to break the 100% mark.
The rapid growth of 3C products
Notable is, because "five one" seven day holiday has shrunk, many favorite tourist consumers about their travel plans to do the adjustment, so is the tomb for three days. The reporter understands, is subject to change on vacation days, many consumers have put forward the suburb traveling or city tourism requirement.
This new demand, for consumer electronics communication, digital, computer also has not little effect. According to statistics, the Qingming prophase, 3C product sales began showing a rapid growth momentum. It is reported that from the beginning of last week, the Tianjin City home appliance chain stores stores 3C category area daily turnover rates are maintained at around 90%, most of the consumers to buy digital products, is to clear three days to travel to prepare. As of yesterday (08 April 7th), this week the household electrical appliance stores digital sales amount of growth over 200%.
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